Although email has been around for a long time, it is still a highly proven way to get in front of your prospects and customers in a meaningful way.
There are a handful of keys to winning the email game:
Come up with a consistent strategy that speaks to your audience's needs.
Segment your audience as granularly as possible.
Make sure your messages cover the top-, middle-, and bottom of the funnel so that you can speak to a common interest among your contacts.
Are you ready to take a deep dive into your lists?