I think everyone has a little creative genius inside of them. The instincts that tell us what people like, what they will respond to and how to best-promote ourselves. Our products. Our services.
I know how tempting it is to take it all on being in a small business, wearing many hats, trying to keep overhead costs to a minimum.
I see great work often, especially within small businesses and a common theme I find is that small companies are sending out email blasts, getting flyers printed, sending out a quarterly newsletter, advertising in their local distribution channels, etc.
This is all wonderful, but without a strategy, I'll bet you've wondered, "am I spinning my wheels."
Strategy is the part of marketing that people question if they really need. I hear things like:
"I think what I'm doing is working."
"We have a newsletter and I think people are reading it."
"I think people see us on our website."
"I think people visit us on our Facebook page."
But, how do you really know? We need to look at a quantifiable, strategic approach to what we are doing because without it, we ARE spinning our wheels.
When we can't tie data back to a campaign to measure our progress, our conversions, our lessons learned, our success, are we really serving our customer base, or let me rephrase that. Are we really serving our customer base well?
Instead of always guessing, let's work together to better-serve your customers and their pain points because at the end of the day, our customers are who make you, "you."
Hello from Ohio! I am the mother of one sweet, strong-willed daughter. She is my pride and joy.
Writing is my passion and when I'm not behind my computer with a cup of coffee, 90% of the time, I'm wondering if I walked out of the house with mismatched shoes.