I'm sure you hear it all the time -- "consistency is key," but what does that really mean in terms of marketing? It means first defining what your overall strategy for your business is. Is it:
Let's talk through an example. Say, your goal is to curate more relevant content to support your brand and you are a small DIY crafting business. To determine your overall strategy, you'll want to know who your audience is and what frustration they are having. Personally, I would love to sit down and craft because I have a deep appreciation for art, but the truth is, I don't have time. I am a mother of a small child, have a full-time job, and a side hustle. This is likely one of the personas of your audience and one you will want to target.
Start curating content about crafting on little time. Guess what? Your target is probably on Pinterest, too with a mood board the size Texas. Jackpot! You have to go there. Hang out there. Post relevant content there and the rest will follow, but not so fast. Take the time to drive out a cohesive digital strategy, which includes posting cadence and consistency.
If you know time constraints traditionally have held you back, give yourself a strategy you know you can commit to. I'm going to join Pinterest and I'm going to post 3x a week. I'm starting a blog and I'm going to write once per month. I'm going to commit to adding seasonality to my social channels and plan my posts one month in advance.
If your wheels are turning and you want to bounce some ideas, I would be happy help you define your direction. If you remember one thing from this blog, please don't think you have to everything to everyone. Don't be a serial social media poster just for the sake of communicating your brand. I promise that putting thoughtful meaningful content out there will get you so much farther in your journey to success!
Hello from Ohio! I am the mother of one sweet, strong-willed daughter. She is my pride and joy.
Writing is my passion and when I'm not behind my computer with a cup of coffee, 90% of the time, I'm wondering if I walked out of the house with mismatched shoes.