Have you heard of the term, "evergreen content?" Do you know what it means and why it's important for you and your business?
By definition, evergreen content is content that is always relevant. Think about evergreen trees that keep their leaves year-round...
In a time where content is always evolving and changing, it is important to have your staple pieces that maintain their relevance and captivate your audience. And guess what, you can rotate it with a cohesive digital strategy and spin it 10 different ways if you want to -- extract those stories! Tell them, and tell them again, but don't spam.
Think about it. If you have content that doesn't have an expiration date, your amount of repurposing can be vast and we have learned that content creation doesn't have to be a time suck. Yes, I said it. Creating content takes time, so focus your effort on a handful of really meaningful pieces that tell your business's story well and can drive long-term, repeatable engagement.
Another meaningful use of evergreen content is to drive SEO. The SEO game is a long one and with literally more than 3.5 BILLION searches daily, you have to meet your prospects and customers where they are -- online. This is time-intensive work and it doesn't pay off overnight. It takes a lot of time and concentrated effort.
If you create a content-rich, search engine-optimized piece of content that doesn't have an expiration date, you're looking at a gold mine for prospects and customers finding you long-term.
Don't cheat your business out of success. If you don't have a digital strategy already, you could be spinning your wheels. That doesn't mean going into content marketing overload, it means having a strategic, thoughtful approach to marketing your business.
Hello from Ohio! I am the mother of one sweet, strong-willed daughter. She is my pride and joy.
Writing is my passion and when I'm not behind my computer with a cup of coffee, 90% of the time, I'm wondering if I walked out of the house with mismatched shoes.