In the times of "content marketing," or "branded content," I think one of the biggest misconceptions I run into is that people think in marketing, more is more.
The more I hit my target audience, the more my prospective or current customers will remember me.
If I send my content out to more people, undoubtedly, I will generate more interest.
If I have more outlets to market my business, I will get more business and generate more revenue.
If I have a company website, a Facebook page, a LinkedIn page, and a Twitter handle, I will get more followers.
If I have run a digital ad, a radio ad, a TV ad, send this email blast, print out these flyers and circulate them, people will be more likely to remember me.
Maybe. Maybe not.
Have we forgotten what it's like to be the consumer? To be on the receiving end of "more?"
The reality is, most of us are thinking, "if I get one more email. If I hear that radio spot one more time. If I get one more piece of mail."
The truth is, people don't have time for one more piece of information just to consume one more piece of information. We are already inundated.
Think about your customer as a consumer. Stop throwing your money at marketing efforts without a cohesive strategy. Just because you are there and you are trying to be visible doesn't mean people can see you.
Strive to be strategic and thoughtful in your marketing efforts. Because more is only more when you can truly quantify your successes. And you can only quantify your successes when you have a good grasp of a small amount of really powerful marketing pieces.
Hello from Ohio! I am the mother of one sweet, strong-willed daughter. She is my pride and joy.
Writing is my passion and when I'm not behind my computer with a cup of coffee, 90% of the time, I'm wondering if I walked out of the house with mismatched shoes.