After several years in marketing-related jobs, I become a mother to a beautiful baby girl. If you know marketing, you know it’s full of chaos, mostly unattainable deadlines, long hours equaling A LOT OF COFFEE. Prior to becoming a mother, I had the mindset that I would continue life, at the same pace, doing the same things, being the same ambitious woman I have always been because I THRIVED on this career, this lifestyle. I was wrong, kinda.
Can you believe it? It turns out that seeing that sweet little face, fingers, and toes put me into some kind of new-mom trance (ah, that’s the thing all the already-moms talk about!). I became so infatuated with my little angel and vowed that I was never going back to work. I said things like, “I could live in a cardboard box with this baby and I would be happy,” dramatic, right? Well, I meant it, kinda.
So the months of maternity leave passed, the new motherhood glow subsided slightly, and I came to the realization, “I have to go back to work.” WHY?! You mean I have to leave this baby. The one who has relied so heavily on me for the last three months? Okay, I’m ready. I can do this. Guess what? I got my livelihood back. Well, kinda because my rediscovered passion was only interested in committing part-time for the first year.
And then, it dawned on me, everything became more meaningful. My life. My relationships. My career. I did everything with even more passion and even more efficiency than before. Really? Yes
I realized that I loved my new life so much that I started to apply it to my professional life. If my life wasn’t feeling meaningful, it was my job to work harder to find fulfillment again. If my relationships were half-assed and one-sided, they had to go. If my career wasn’t giving me life like it used to, it was my job to make sure that it did again.
So, if you’ve stayed with me this long, please understand that not all parts of life are meaningful - focus on the ones that are. Be greedy and strategic about your investments. I’m not talking money. Not all relationships are necessary, but the ones that are worth it are. Keep them. If your career isn’t getting you to where you want to go, get off that path. Now. Don’t waste any more time. The same goes for marketing. Some of it is experimental. You try it out. Sometimes it works, sometimes it doesn’t. Don’t be afraid to be creative and switch it up.
Life is short. Find the right kinds of clients who keep you loving your job. Don’t settle for less. Not everyone is going to give you a meaningful experience. In fact, some will give you crappy ones. Let them go. It’s not all about the money. It’s about the feeling you have after an interaction. If it isn’t contributing positively to the life you want to live and giving you that spark, let it go. You won’t regret it. I promise.
Not all relationships are necessary, even the ones you’ve had the longest. That’s why they say, “the riches are in the niches.” Find your niche. Commit to your prospects and buyers. Not everyone is your audience and not everyone is your customer. Find your loyal brand followers to where they are and make their experience with you meaningful. Kick the others to the curb. You don’t need time wasters. Focus. Strategy. Execute.
You can do it and I can help with customized digital marketing efforts that cater to giving you, your customers, your audience, and your goals more meaning.
Hello from Ohio! I am the mother of one sweet, strong-willed daughter. She is my pride and joy.
Writing is my passion and when I'm not behind my computer with a cup of coffee, 90% of the time, I'm wondering if I walked out of the house with mismatched shoes.