Frustrations -- we all have them, right? Personally, and professionally. The things that keep us pondering and saying, "there must be a better way. There has to be a solution to my problem."
Think for a moment how this pertains to your life.
When we have been searching tirelessly for a new job, but haven't had much success, we might turn to a headhunter to give us the extra boost we need. To see something we haven't seen. To do something we haven't done. When we are trying to find ways to save money, we might turn to a couponing app, a weekly grocery budget or a financial advisor.
Think about how your customers might be feeling the same way. Why do they need you? What pain point can you solve for them? How can you make their lives a little easier?
If you don't know how your product, service or solution can help your customers, or what challenges they are facing, you might be at risk of losing your ability to influence and retain your customers, or your prospective buyers.
You'll hear me say often that we can't forget what it's like to be a consumer. You can't solve all of your customers' problems, but if you don't know what is keeping them up at night, chances are, you could be doing a better job serving them.
Survey your customers. Ask them what you're doing right and don't be afraid to ask them what you are doing wrong. This type of knowledge is so valuable and just by asking, you've already shown them that you care. Even a simple question of, "what made you give me a call today?"
Customers are eager to share. They are eager for a listening ear. They want to know that you understand them and you can help them.
In a world of big business, it's easy to get caught up in the "big" aspect of doing business, but a little old-fashioned customer service goes a long way. Knowing what keeps your customers up at night and getting into the mind of your buyers will help you serve them in ways that other companies might perceive as being too time consuming.
Hello from Ohio! I am the mother of one sweet, strong-willed daughter. She is my pride and joy.
Writing is my passion and when I'm not behind my computer with a cup of coffee, 90% of the time, I'm wondering if I walked out of the house with mismatched shoes.