So many times when our business seems to be doing well, we tend to forget to think about our customers. We think as long as we're selling, we're doing our jobs, right?
In marketing, brand loyalty is built on what kinds of experiences you're giving your customers through all aspects of the buyer's journey. Beginning to end and in between.
For this exact reason, I am passionate about helping small businesses. You can get more direct control over what experience you provide for your customers. Many times, this is what loyal consumers like about the small business they interact with.
They are choosing you. They prefer you. It's important not to lose sight of that because at the end of the day, they can always choose someone else. Kind of like dating.
In my consulting work, I always challenge businesses to invest in the time to do the groundwork to find out how their customers are responding to their efforts.
What made them reach out to your company?
Did you meet their expectations?
Do you follow up with them after they've purchased your offerings?
Do you retain them long-term?
Do you offer competitive prices to them?
What makes them go elsewhere?
Gathering all of this information starts with knowing who your customers are, so do you really know who your customers are? Do you care about their experiences? Do you want to keep them engaged? Of course you do.
Hello from Ohio! I am the mother of one sweet, strong-willed daughter. She is my pride and joy.
Writing is my passion and when I'm not behind my computer with a cup of coffee, 90% of the time, I'm wondering if I walked out of the house with mismatched shoes.