Hi, I’m tiffany lewis.

When I lost my job to prioritizing motherhood, I was determined to find success while being with my children watching them grow, learn, and play.

It also became my personal mission to empower other women, entrepreneurs, and small business owners to seek out more meaningful ways to communicate their offerings to get closer to living life on their own terms, too.

I have always believed that the story you tell others about your brand becomes the narrative to why they do business, and continue to do business with you and your company, so I'm really passionate about transforming everyday B2B and B2C company offerings into thoughtful, strategic marketing pieces that are proven to perform. 

I love coffee, being creative on rainy days, and bike riding with my family. I have been a judge for the annual Content Marketing Awards since 2015, and I love to spend my free time blogging on topics to help other mothers and volunteering for local causes like the Ronald McDonald House. 

Want to get to know each other more? Book a 15-minute call and let’s see if we’re a good fit to work together!

My Approach

Branding is the foundation of your business, but personal and professional branding are the keys to a more meaningful digital marketing approach. By pairing your personal attributes with your professional offerings, you can create a dynamic online presence that focuses on your uniqueness instead of constant comparison and watching the competition.

Personal branding

This type of branding displays your personal attributes in a strategic way that helps you attract ideal business:

  • What hobbies do you have?

  • What personal qualities do you have that will help you relate to your ideal customers?

  • What is your comfort level in sharing your story online?

Professional branding

This type of branding displays your professional offerings in a strategic way that helps you earn business:

  • What credentials do you have?

  • What makes you the best at what you do?

  • What makes you unique?

  • What do people say about their work with you?

Once your branding foundation is established, your website, social media presence, and email marketing become essential channels for expressing and amplifying your brand identity. Here's how each of these elements comes into play:

WebsitE

Your website serves as the central hub for your online presence. It should reflect your branding elements such as colors, typography, and visual style. The website's design, layout, and content should align with your brand's messaging and values. Use compelling storytelling, engaging visuals, and clear calls-to-action to guide visitors and create a positive user experience. Your website should provide relevant information about your products, services, and brand story, while also capturing leads or facilitating sales.

SOCIAL MEDIA

Social media platforms allow you to extend your brand's reach, engage with your target audience, and build relationships. Your social media profiles should be consistent with your overall branding, utilizing the same visual elements and brand voice. Create and curate content that aligns with your brand's values and resonates with your audience. Social media also provides an opportunity for real-time interaction, responding to comments and messages promptly, and showcasing your expertise or thought leadership in your industry.

Email marketing

Email marketing is a great way to nurture relationships with your audience and deliver targeted messages directly to their inboxes. Your emails should reflect your brand's visual identity with a mix of compelling subject lines and personalized content that adds value to your subscribers. Use email automation and segmentation to tailor your messages based on recipients' preferences and behaviors. Email marketing can be used to share updates, promote products or services, provide valuable resources, or engage in storytelling that reinforces your brand identity.